About Us

Our History

IAS was started somewhat unconventionally as a programming services entity focusing on industrial equipment.  The programming services included PLC, HMI, machine vision, and some higher-level programming. The company was basically just me for the first couple of years. I found the work challenging while also being interesting and learned that part of what motivates me is continually learning and positioning myself in a setting that ensures continued professional growth in an exciting and expanding area.  The industry segments, types of applications, programming packages, people, locations, etc. changed dynamically. Back then, as is true now, the field changes rapidly and for those that are passionate about automation as I am there will be opportunities for the foreseeable future. Over the 23+ years I have been in business, my interest has strengthened as we progressed from a small group focusing on software to where we are now as a robotics integrator. I am proud of the work that’s been done to date by everyone that has contributed to our advancement.  

In truth, I didn't start IAS with a carefully thought-out plan. Some of you know it was a side job for several years that I could do in between teaching various courses at UWM. It wasn't long before there wasn't enough time to dedicate myself to teaching and my educational path and the growing work at IAS. It was one of those branches in life - you don't get too many of them... The opportunity was there, I always loved working on the automation projects (it truly was like a hobby) and that's when I made the change. Shortly thereafter I had some larger opportunities in the automotive sector. Our first large customers were Dephi Electronics and Visteon (Ford's former electronics wing). We were building conformal coating machines (I can explain in more detail for anyone that wants to hear about it) for several branches of Delphi and Visteon in different places in the world. As IAS entered its 2nd official year in business, I had grown to love many aspects of being a business owner and being in such a dynamic field of technology. IAS continually adapted (as we do now) to the changing needs of the marketplace. We added people and for a short period of time we were strictly software centric (2003-2006). One of our main customers was Primeco (now known as Verizon). Although I enjoyed those years, and projects what really interested me was robotics and how I felt the technology would alter manufacturing in the future. Breaking into this area was not easy, there were very few robotics integrators at the time and getting on an approved list for any of major manufacturers was not a trivial task. I set IAS’ sights on KUKA after learning a lot about their product line, people, and programming environment. Looking back, I started with the robotics manufacturer that was (and still is) very challenging to get on their System Partner list. KUKA was our first official partner (2008). The economy took a nosedive right around that time, robotics sales dropped 30-40% in the US making it very hard for many integrators that were focused solely on these applications. Fortunately, IAS was (and still is) diversified across industries and applications and as such we were able to ride out the economic downturn leveraging our capabilities and connections in the printing (converting) sector. In short, we did not abandon our existing customer base to focus on robotics. More specifically we grew that offer to the market steadily over the next several years and continue to grow it today (2012-present). We are robotics centric now (80+% of what we quote is a system with at least one robot, wow!) however IAS still maintains a footprint (albeit small now…) in the converting industry (ProAmpac, Convertapax) and is known for machine vision capabilities. 

Paul with Werner Von Siemens

Core Values

Innovation – Our competitive advantage and motivation

We believe…

  • there is a more efficient and effective way, and we will find it.
  • that our company and automation systems are unique and valuable assets,
  • VMRA differentiates itself by strict adherence to industry consensus safety guidelines

We strive…

  • to be creative, curious, and passionate about automation
  • always be looking for the best methods and technology
  • tap into our team member’s passion by fostering a culture of innovation

Respect – We’re all in this together

We believe…

  • in respect and professionalism in our interactions with employees, vendors, and customers
  • that we can achieve a high quality of life for our people and provide a balance in professional and personal life

We strive…

  • to treat all stakeholders fairly
  • to exercise humility
  • to be mindful of our impact on people, planet, and profit

Perseverance – Know what done looks like

We believe…

  • we can succeed together
  • that technical competence and character will enable our success
  • that fear of failure is outweighed by the strength of our team

We strive…

  • to finish what we’ve started
  • to never give up
  • for balance in quest for performance

Teamwork/collaboration – Operate as one

We believe…

  • we are stronger working together toward our shared goals
  • good ideas transform to great through teamwork
  • in servant leadership

We strive…

  • to encourage teamwork with our co-workers and customers
  • to walk alongside each other
  • to have pride in the shared outcome

Relationships Matter – Customer’s success is our success

We believe…

  • in building trusted partnerships.
  • everyone at VMRA can positively influence our customer relationships.
  • when our customers succeed, we too shall succeed.

We strive…

  • to ensure our people and customers succeed
  • to approach interactions with one another with an eye toward building a healthy relationship
  • to earn the trust of our customers through our honest actions

Responsibility – A greater purpose beyond our assignments

We believe…

  • that automation systems are key to solving some of the world’s challenges with labor, sustainability, and food supply.
  • that we have an individual and collective accountability to our beliefs, mission, destiny, and performance goals.
  • that safety for people and assets is not an afterthought.

We strive…

  • to always take ownership
  • to consider the impact of our systems and decisions
  • to continuously improve